How in-app bidding is transforming the app ecosystem
This article is part of a Gaming Insights series paid for by Meta. Unlock premium content and VIP community perks with GB M A...
Zynga pulls out the 2022 app monetization strategy crystal ball
Scott Koenigsberg, chief product officer at Zynga, joined Rina Hahm, head of NA-West at Meta Audience Network, onstage at this year’s GamesBeat & Facebook...
How cross-play gaming on Facebook is increasing retention, engagement, and more
Lotum has been building native mobile games on Facebook Gaming platforms since 2012, including its launch of 4 Pics 1 Word. Later on, they...
How Pocket Gems is saving 50% of the creative testing budget with automation
Lower cost, greater scale, better efficiency — this is the promise of automation for mobile game marketers. To discuss the power of automation, and...
With upcoming iOS 14 changes, shifting from waterfall to ad bidding is a no-brainer
“In 2021, we’ll be saying goodbye to waterfalls,” said Wai Quai Chong, strategic partner manager at Facebook. At the “Saying Goodbye to Waterfalls” panel,...
IronSource launches A/B testing tool for ad monetization
Mobile monetization and marketing company IronSource today announced the launch of its A/B testing tool for ad monetization. IronSource‘s mediation platform (which figures out...
Epic Games acquires digital humans tool maker 3Lateral, cuts ad deal with Appodeal
Fortnite maker Epic Games has acquired 3Lateral, a startup that makes tools that makes crafting digital humans easier. This tool finds use in video...
Tapjoy creates app marketplace, says Apple has nothing to do with it
News leaked overnight that mobile ad monetization company Tapjoy is launching an application discovery marketplace on Tuesday. “We didn’t intend for it to get...