Pollen 360
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Pollen VC launches user acquisition service for mobile game and app makers

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Pollen VC said today it is launching a new user acquisition advisory service called Pollen360, which will complement the company’s existing service of providing cash advances for app makers based on their success in the app stores.

The user acquisition service is aimed at small and medium app and game startups who normally don’t have a dedicated team for running user-acquisition campaigns.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.