Categories Posted inin Business Mobile app monetization: Freemium is king, but in-app ads are growing fast Posted byby GamesBeat March 27, 2014 Updated June 18, 2025 2 min Share this article twitter facebook linkedin bluesky Freemium revenue for mobile apps was up 211 percent last year, according to a new report from mobile analytics company App Annie and IDC. Clearly, free is working. Unlock premium content and VIP community perks with GB M A X! Join now to enjoy our free and premium perks. Join now → Sign in to your account.