Midverse Studios is providing a tool that helps mobile-app and game developers get more engaged users. That’s because a user who really digs a game or an app is more likely to help spread the word and may also eventually spend money in it.
The company is part of a growing movement in mobile marketing to go beyond getting more users. Instead, it is trying to get more engaged users, who are targeted based on their interests and are more valuable for the long-term future of a game or app. Getting this right is critical for helping more developers reach stable financial results in an industry that is full of failures. If it works, both app developers and mobile advertisers will care about this new approach.
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