Midverse launches reward-engagement network that guarantees 100,000 users to mobile developers (exclusive)

Midverse Studios is providing a tool that helps mobile-app and game developers get more engaged users. That’s because a user who really digs a game or an app is more likely to help spread the word and may also eventually spend money in it.

The company is part of a growing movement in mobile marketing to go beyond getting more users. Instead, it is trying to get more engaged users, who are targeted based on their interests and are more valuable for the long-term future of a game or app. Getting this right is critical for helping more developers reach stable financial results in an industry that is full of failures. If it works, both app developers and mobile advertisers will care about this new approach.

Unlock premium content and VIP community perks with GB M A X! Join now to enjoy our free and premium perks. 

Join now →

Sign in to your account.

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.