Fewer people are into Candy Crush Saga these days, but those that are still playing have shown they have a strong sweet tooth. In an earnings report, Activision Blizzard said today that though its mobile gaming King division is experiencing a downtick in monthly active users (MAUs), the ones that are sticking around are laying down more cash than ever on in-game goods.
Even though King’s MAUs are down year-over-year, its numbers are still pretty huge. In the second quarter of fiscal year 2017, it had 314 million MAUs and its players were showing strong engagement. People were playing its games like Candy Crush Saga more frequently and spending an average of 35 minutes every day.
GamesBeat