Kiip powers Taco Bell’s mobile loyalty program Explore

In the digital age, loyalty programs are getting an overhaul. Today’s example is an alliance between mobile rewards company Kiip and fast-food chain Taco Bell, which has created a loyalty program dubbed Taco Bell Explore.

Taco Bell offers rewards via Kiip if a consumer simply shares something on social media.
Taco Bell offers rewards via Kiip if a consumer simply shares something on social media.

Taco Bell and its franchisees operate more than 6,000 restaurants in the U.S. with more than 36 million customers every week. But the company wants those people to come back even more, and it wants to reach them via a mobile app that gets them to act on the spur of the moment. The app launched early last year and is getting downloads in the millions.

Unlock premium content and VIP community perks with GB M A X! Join now to enjoy our free and premium perks. 

Join now →

Sign in to your account.

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.